- Noah Cracknell
- Posts
- From a Shoe to a Legacy
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Now to today’s piece 🫱🏻🫲🏼
In October 1984, the world changed forever…
A few nights ago, I watched Air. It's a movie about the rise of Nike, Michael Jordan, and how the sports industry transformed with one deal negotiated by Michael's mother, Deloris.
If you're a sports fan, live in Oregon, or have an ounce of entrepreneurial spirit, it's a must-watch. Actors Matt Damon, Jason Bateman, and Ben Affleck play the roles of Sonny Vaccaro, Rob Strasser, and Phil Knight, respectively. And let me tell ya, they crushed it.
Kudos to Ben Affleck, who directed the film, and Alex Convery who wrote it, because it struck a chord with the sports fan, businessman, ball player, entrepreneur, and young kid in me.
The morning after seeing Air in theatres, I went for a walk and reflected on the timeless wisdom Affleck so eloquently displayed throughout the story.
"A shoe is just a shoe until someone steps into it."
On that walk, I realized that Nike beat out Converse and Adidas (in signing MJ) because they gave Michael a shoe to step into, a career to sculpt, and a platform to touch every basketball fan in the world. Which, at the time, was unheard of.
"People like us do things like this."
Nike and MJ's success was the first example in the sports world of what happens when you don't sell a shoe, and instead, you sell a person and what they represent.
Jordan's historic deal with Nike showed us that being like Mike starts with a pair of J's. And once you lace up those J's, there's nothing you can't do.
That's the definition of successful marketing. See you later this week 🫡
Keep crushing.
Cheers,
Noah Cracknell
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